The work never stops. We built the system that carries it.
Real estate doesn't clock out. The follow-up, the coordination, the marketing keep coming long after the showing ends. Proplo is one system built to run it, so your time goes to the work that closes deals.
We knew the problem before we built the product.
We come from this business. Our family and our closest friends are agents, and we watched what the job quietly demanded: the Saturday on the lake cut short by a call, the dinner interrupted, a day off that never quite belonged to them. So we built Proplo to give that time back. When a call comes in you'd rather not take, Proplo answers, qualifies the lead, and books the appointment, so you can stay at the table and still come back to a business that kept moving.
- Answers so you don't have to
- Qualifies the lead
- Summary waiting when you're back
A Saturday on the lake should stay a Saturday on the lake.
That's the day we kept picturing while we built Proplo: not the demo, the dinner that doesn't get interrupted.
A real AI stack. Not a chatbot bolted onto old software.
Proplo runs on a real AI engine. A voice agent calls and qualifies leads the moment they come in, a data pipeline scores every contact, an automation engine drafts and coordinates the busywork, and a marketing studio builds on-brand listings in minutes. One system, doing real work, with your approval before anything reaches a client.
- Voice agent, live
- Two-way SMS and email
- Social posting to Meta
One AI engineAutonomous voice
Calls & qualifies leads
Data pipeline
Every contact, scored
Automation engine
Drafts & coordinates
Marketing studio
On-brand, auto-filled
Nothing goes out without you.
Proplo drafts the lender intro, the title coordination, the client update, then holds each one for your one-click approval. Reminders and small tasks run in the background on their own. You stay in control of every message that reaches a client, and Proplo handles the remembering.
Who's building it
Built by a team with real estate in its blood.
A grandmother who ran a brokerage. A father who spent 25 years underwriting homes. A network built across the industry over a decade. Real estate is where we come from. The engineering is what we bring to it.
Clayton Walker
Cofounder & Product Lead
Cofounder of Mora Marketer, a Harvard-incubated AI marketing company. Ten years in marketing and motion graphics for the NFL, MLB, MLS, and NBA, plus Hollywood visual effects. He designs Proplo and leads development of its features. Real estate is the family business: his grandmother ran a brokerage.
Austin Moore
Cofounder, Head of AI & Data
AI and data science lead, and a Claude Certified Architect. Five years building production machine learning and agentic AI at a global advertising agency, for major automotive brands and the U.S. Army. His father has underwritten real estate for 25 years.
Doni McCarty
Cofounder, Head of Growth
Founder of The McCarty Enterprises Group, where he helps businesses work smarter with AI. Twelve years in business management and territorial sales, with military service and high-volume operations leadership behind it. He leads Proplo's growth: market entry, positioning, and customer acquisition.
See it run.
Book a 30-minute demo. We'll show you exactly what Proplo does for your situation, whether you're a solo agent, a team, or a brokerage.
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