The work never stops. We built the system that carries it.
Real estate doesn't clock out. Proplo is one system that runs the follow-up, the coordination, and the marketing, so your time goes to the work that closes deals.
We knew the problem before we built the product.
We come from this business. Our families and closest friends work in real estate, and we watched the job cut into the Saturday on the lake, the dinner, the day off. So we built Proplo to give that time back. When a call comes in you'd rather not take, Proplo picks up, so you can stay at the table and come back to a business that kept moving.
- Answers so you don't have to
- Qualifies the lead
- Summary waiting when you're back
A Saturday on the lake should stay a Saturday on the lake.
That's the day we kept picturing while we built Proplo: not the demo, the dinner that doesn't get interrupted.
Who's building it
Built by people who know the business.
Real estate is where we come from. The engineering is what we bring to it.
Clayton Walker
Cofounder & Product Lead
Cofounder of Mora Marketer, a Harvard-incubated AI marketing company. Ten years in marketing and motion graphics for the NFL, MLB, MLS, and NBA, plus Hollywood visual effects. He designs Proplo and leads development of its features. Real estate is the family business: his grandmother ran a brokerage.
Austin Moore
Cofounder, Head of AI & Data
AI and data science lead, and a Claude Certified Architect. Five years building production machine learning and agentic AI at a global advertising agency, for major automotive brands and the U.S. Army. His father has underwritten real estate for 25 years.
Doni McCarty
Cofounder, Head of Growth
Founder of The McCarty Enterprises Group, where he helps businesses work smarter with AI. Twelve years in business management and territorial sales, with military service and high-volume operations leadership behind it. He leads Proplo's growth: market entry, positioning, and customer acquisition.
