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Proplo
A broker looking out over the city at sunset, the whole book of business in view.

Know who is ready to move before they call someone else.

Four readiness levels, health grades, and a daily sweep that surfaces who needs a touch today. No reporting. No sorting. Just a short list and a place to start.

Without a read on every contact, your pipeline is just a list.

You call the loudest lead, not the most ready one. The buyer who is ready to act goes quiet while you follow up on someone who opened one email. Proplo reads every contact daily so the right name rises to the top.

Step 1 of 4

  1. Buyer pipeline - readiness levels

    Readiness levels update daily based on engagement and behavior.

    Readiness levels

    Every contact gets a readiness level. The ready ones surface first.

    Proplo reads every lead's engagement, behavior, and pipeline activity and assigns a readiness level: Not Yet Reached, Nurture, Actively Looking, or Ready to Act. So you know who to call before you open your pipeline.

  2. Pipeline health

    Pipeline health

    See which pipeline needs attention before deals go cold.

    Each of your four pipelines gets a health grade. Proplo flags the ones at risk so you can act before a deal slips, no digging through stages required.

  3. AI brief

    Marcus Chen

    Ready to Act
    Budget$480,000 - $620,000
    TimelineWithin 60 days
    Last contact4 days ago
    Next stepFollow-up with a shortlist near Westside

    Generated from calls, emails, and pipeline activity.

    AI brief

    Walk into every conversation already knowing what matters.

    Proplo writes a plain-English brief for every lead, pulling from calls, emails, and pipeline activity. Budget, timeline, objections, last contact, and what to say next.

  4. Needs attention today

    3 leads flagged this morning

    Patricia Nguyen

    Actively Looking

    No contact in 18 days

    David Osei

    Nurture

    Went quiet after showing

    Renata Silva

    Ready to Act

    Pre-approval expires in 10 days

    Daily sweep

    Every morning, your pipeline tells you who needs a touch.

    The Needs-Attention sweep runs each morning and flags leads that have gone quiet, hit a deadline, or need follow-up.

The pipeline

One screen. Every buyer and seller, ranked.

Every lead, its stage, and what to do next. Click one button to advance a lead. Nothing to configure.

The Proplo pipeline, Leads tab: each lead with its stage, a progress bar, a one-click action such as Convert to Buyer or Mark qualified, and when they were last active.
An agent on a couch by a bright window, coffee in hand, on a call early in the day.

The daily sweep

Your day starts with a short list, not a search.

Proplo scans your pipeline before your first coffee and flags who needs a touch today. No dashboard to build, no filters to set. Just a list and a place to start.

The lead detail view

Open a lead. Already know what to do next.

A plain-English summary and the next best action, generated from real activity. No digging through notes to remember where things stand.

A Proplo lead page for Renata Cruz: an AI summary marked Ready to Act, explaining she narrowed her tour and is ready to write an offer, beside a next best action to set up a conversion meeting.

How pipeline intelligence works

Four readiness levels, in plain words

Not Yet Reached, Nurture, Actively Looking, or Ready to Act. Updated daily from engagement, behavior, and pipeline activity, with the evidence behind every one.

Four purpose-built pipelines

Triage, Buyer, Seller Client, and Seller Listing. Each with its own health grade.

AI brief on every lead

Budget, timeline, objections, and what to say next, written in plain English.

Morning needs-attention sweep

A short daily list of who to call, ready when you start your day.

Questions about pipeline intelligence

What is pipeline intelligence in Proplo?

Pipeline intelligence is how Proplo reads your deals so you know where to spend the day. It grades pipeline health, gives every lead a readiness level, and produces a short list of who needs a touch today.

How does Proplo decide who needs attention?

It reads the signals already in your pipeline: how long since the last contact, what was said on recent calls, where the deal sits in its stage, and what deadlines are approaching. Deals going cold surface before they go dark.

Do I have to build reports to see this?

No. There is nothing to configure and no dashboard to assemble. You open Proplo and the short list is already there, ordered by what matters most that morning.

See where every deal stands.

Bring your current leads to the demo. We will show you what the readiness levels and briefs look like on your actual pipeline.

Book a Demo
The Proplo listings screen showing a grid of active property listings with photos, prices, and status.