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Proplo is in private beta. Book a demo to get early access

Proplo
A broker looking out over the city at sunset, the whole book of business in view.

Know who is ready to move before they call someone else.

Intent bands, health grades, and a daily sweep that surfaces who needs a touch today. No reporting. No sorting. Just a short list and a place to start.

Without scoring, your pipeline is just a list.

You call the loudest lead, not the most ready one. The high-intent buyer goes quiet while you follow up on someone who opened one email. Proplo scores every lead daily so the right name rises to the top.

Step 1 of 4

  1. Buyer pipeline - intent bands

    Bands update daily based on engagement and behavior.

    Intent bands

    Every lead gets a band. The ready ones surface first.

    Proplo scores engagement and pipeline activity behind the scenes, then labels every lead with a plain-language band: Not Yet Reached, Nurture, Actively Looking, or Ready to Act. Updated daily, so you know who to call before you open your pipeline.

  2. Pipeline health

    Pipeline health

    See which pipeline needs attention before deals go cold.

    Each of your four pipelines gets a health grade. Proplo flags the ones at risk so you can act before a deal slips, no digging through stages required.

  3. AI brief

    Marcus Chen

    87
    Budget$480,000 - $620,000
    TimelineBy August 2026
    Last contact4 days ago
    Next stepFollow-up with a shortlist near Westside

    Generated from calls, emails, and pipeline activity.

    AI brief

    Walk into every conversation already knowing what matters.

    Proplo writes a plain-English brief for every lead, pulling from calls, emails, and pipeline activity. Budget, timeline, objections, last contact, and what to say next.

  4. Needs attention today

    3 leads flagged this morning

    Patricia Nguyen

    Actively Looking

    No contact in 18 days

    David Osei

    Nurture

    Went quiet after showing

    Renata Silva

    Ready to Act

    Pre-approval expires in 10 days

    Daily sweep

    Every morning, your pipeline tells you who needs a touch.

    The Needs-Attention sweep runs each morning and flags leads that have gone quiet, hit a deadline, or need follow-up. No dashboard to build, no filters to set.

The pipeline

One screen. Every buyer and seller, ranked.

This is the live product: every lead, its stage, and what to do next. Click one button to advance a lead. Nothing to configure.

The Proplo pipeline screen listing seven leads with stages from New to Qualified, one-click stage actions, and recent activity for each.
An agent on a couch by a bright window, coffee in hand, on a call early in the day.

The daily sweep

Your day starts with a short list, not a search.

Proplo scans your pipeline before your first coffee and flags who needs a touch today. No dashboard to build, no filters to set. Just a list and a place to start.

How pipeline intelligence works

Intent bands on every lead

Not Yet Reached, Nurture, Actively Looking, or Ready to Act, updated daily from engagement and pipeline activity.

Four purpose-built pipelines

Triage, Buyer, Seller Client, and Seller Listing. Each with its own health grade.

AI brief on every lead

Budget, timeline, objections, and what to say next, written in plain English.

Morning needs-attention sweep

A short daily list of who to call, ready before your first coffee.

See your pipeline scored in real time.

Bring your current leads to the demo. We will show you what the scoring and briefs look like on your actual pipeline.

Book a Demo
The Proplo listings screen showing a grid of active property listings with photos, prices, and status.