Everything your business needs. Nothing you have to remember to do yourself.
One platform that answers your leads, tells you who's ready to act, fills your paperwork, and keeps your day moving, so you spend your time on the conversations that close deals.
Here's what happens the moment a lead comes in.
Proplo works the lead the moment it arrives. You get a summary and a follow-up ready to send.
A lead submits at 7pm. You're at dinner.
New lead
From your listing page · 7:04pm
Before you check your phone, Proplo has called them. Budget, timeline, and objections are in the summary.
0:03Call summary
Example call · qualified on the call
Budget
$600–750k, pre-approved
Timeline
Wants to move within 60 days
Objection
Watching rates, open to options
Proplo: Hi Sarah, thanks for reaching out about the listing on Oak St.
Sarah: Yes, we’re looking to move in the next couple of months.
Proplo: Great. Are you working with a lender yet?
Intro email - drafted
Showing invite - drafted
Follow-up sequence - queued
Their follow-up with you is booked, and the next message is drafted.
Follow-up booked
A call with you is on the calendar, and the next email is written, personalized, and ready to go.
By morning, your pipeline is updated and your next steps are queued.
Stop guessing who to call first.
Every contact gets a readiness level: Not Yet Reached, Nurture, Actively Looking, or Ready to Act. The same signals always give the same result, so you can trust it. Next to each status sits the evidence: what they asked, what they did, when they last replied. No raw score to interpret, just the answer and the why behind it.
- A readiness level, not a mystery number
- Evidence behind every status
- Same signals, same result, every time
Here's why
- Asked about financing twice this week
- Requested a second showing
- Replied within the hour both times you texted
Lead response
Your leads get called the moment they come in.
A new lead submits at 7 p.m. Proplo starts the call within minutes, qualifies them, and hands you the summary: budget, timeline, objections. The lead nobody else called back is the one you booked.
- Calls start in minutes
- Qualified on the phone
- Budget, timeline & objections summarized
New inbound lead
Open-house signup · 7:04 p.m.
Maya Patel requested info on 214 Birch Lane. No agent has called yet.
Every lead you capture. One place.
When a lead comes in from Realtor.com, a Zillow live-transfer call, a web form, a QR intake page, or an open-house signup, Proplo captures it with its source, starts the call, and keeps it moving, without you switching tabs.
- Every captured lead in one place
- Call starts within minutes
- No tab-switching
All in one placeSend buyers a shortlist they can actually use.
Browse your MLS listings, save the right ones to a buyer's profile, and send them a private link from your own Gmail or Outlook. They open it without an account, heart the homes they like, and hide the rest. Each home has a one-tap way to email or call you, and you see what they marked.
- Save listings to a buyer profile
- No login for your client
- See which homes they hearted
Ask your pipeline anything. Get a real answer.
Ask which buyers have gone quiet, or what's outstanding on a contract, in plain English. Proplo answers from your real data and hands you the next move (email, call, update a stage) in one tap.
- Plain-English questions
- Answers from your real data
- One-tap follow-up actions
How many new leads came in from last Saturday's open house?
You had 11 sign-ins at Saturday's open house. 4 are already in your pipeline: Maya Patel, the Chen family, David Okafor, and one referral. 7 are new contacts not yet in a deal stage. Want me to add them and draft an intro follow-up for each?
Professional marketing in minutes, not an afternoon.
Flyers, open-house cards, and social graphics fill with your listing data automatically. When a listing hits a milestone (Just Listed, Open House, Under Contract, Just Sold), Proplo builds the post and writes the caption. On-brand every time.
- Real-estate templates
- Auto-filled with your listing data
- Milestone posts written for you
The right message, at the right moment, every time.
Proplo writes the routine messages at every stage, from the first intro to the post-close check-in, and every deadline becomes a task on the deal. You choose which ones run on their own and which wait for one-click approval.
- Speed-to-lead the moment a lead arrives
- Vendor intros drafted, one-tap send
- Check-ins at 30, 60, and 90 days after closing
New lead
- Qualifying call placed
- Intro email sent
- Follow-up sequence starts
Ready
Intro email: written, personalized, ready to go.
Under contract
- Title, inspector & stager intros drafted
- Every deadline set as a task
Ready
Deadlines captured, tasks created
Listing milestone
- Just Listed & Just Sold posts
- Open-house series, caption written
Ready
Caption written, post ready
After closing
- Thank-you & review request
- 30 / 60 / 90-day stay-in-touch
Ready
30 / 60 / 90-day sequence started
Deal Document Center
The right paperwork, ready to fill, edit, and send, without leaving the deal.
Enter the deal facts once and they are ready for every form in the file. Edit PDFs right in the browser, no Acrobat, then group into a packet and send with tracking. Broker admins manage one verified form library for the whole team.
- Stage-grouped form checklist
- Deal facts entered once
- In-browser PDF editor, no Acrobat
4 forms required at this stage
2 forms have deal details ready. Open any to review.
Google Calendar sync
Your showings on your own Google Calendar.
Calendar sync is optional. You turn it on yourself by clicking Connect in Proplo's Settings. Showings and appointments then sync both ways with your primary Google Calendar. Proplo creates, updates, and deletes the events it books, and reads the events on that calendar to avoid double-booking you. You can disconnect anytime in Settings.
How Proplo handles your Google dataSee your whole business in one place.
Book a demo and we will walk through your pipeline, your leads, and your next follow-up.
Book a Demo