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Proplo
A brokerage owner standing in a modern open office, agents working behind them.

Your top producers are leaving for brokerages with better tech.

Give every agent in your office the AI tools that used to cost a top producer their entire software budget. Your competitive edge and your recruiting pitch, in one platform.

Your brand. Your standards. Every agent.

A broker on a call in a bright, glass-walled office lobby.

The recruiting pitch competitors can't match.

AI pipeline intelligence, a full marketing studio, and instant lead follow-up: every agent in your office gets it. It's the reason top producers choose you, and the reason they stay.

  • Enterprise AI for every agent
  • A real answer to the nationals
  • The reason top producers stay

Your agents start with your brand and vendors already in place.

We set up your organization once: your vendor directory, your template library, your brand kit. From there, every agent you bring on steps into a system that's already dialed in, guided by our team instead of left to configure it themselves.

  • Guided onboarding
  • Shared vendor directory
  • Your brand kit applied

New agent invited

Brand and vendors ready

  • Brokerage brand kit applied
  • Shared vendor directory connected
  • Template library ready

The brokerage-wide picture you've never had.

See pipeline health, lead activity, and deal velocity across every agent, without chasing anyone for a report. The whole office, at a glance.

  • Aggregate roster analytics
  • Pipeline health by agent
  • Know your numbers
A Proplo brokerage admin dashboard with agent count, total leads, active listings, and conversion rate.

The roster

Every agent, every role, one screen.

This is the live product: your full roster by name and role, plus brokerage-wide controls you can lock so no agent can override them.

A Proplo agent roster listing every agent by name, role, office, and team, with a brokerage-wide 'team autonomy locks' panel for locking an automation's approval tier org-wide.

Your brand on everything they send.

Every flyer, open-house card, and client message your agents send carries your brand automatically. Your office looks like one brokerage, not fourteen.

  • Brokerage-wide brand kit
  • On-brand marketing
  • Consistent client communication
Just Listed social post for a Ballast Point bungalow-style estate, $2,750,000, built from the listing photos.

Just Listed

Listing announcement

Just Sold social post for a Davis Islands walk-to-village home, $1,995,000, with an aerial listing photo.

Just Sold

Milestone post

Listing showcase post for a Palm Beach home, a four-photo grid of the kitchen and living spaces.

Showcase

Listing showcase

Listing showcase post for a Vero Beach property, an aerial hero photo with pool and kitchen details.

Showcase

Listing showcase

Listing showcase post for a Naples condo, side-by-side kitchen photos with a city view.

Showcase

Listing showcase

Just Listed social post for a Ballast Point bungalow-style estate, $2,750,000, built from the listing photos.

Just Listed

Listing announcement

Just Sold social post for a Davis Islands walk-to-village home, $1,995,000, with an aerial listing photo.

Just Sold

Milestone post

Listing showcase post for a Palm Beach home, a four-photo grid of the kitchen and living spaces.

Showcase

Listing showcase

Listing showcase post for a Vero Beach property, an aerial hero photo with pool and kitchen details.

Showcase

Listing showcase

Listing showcase post for a Naples condo, side-by-side kitchen photos with a city view.

Showcase

Listing showcase

Templates locked to your brand. Agents just fill them in.

Every flyer, open-house card, and social post starts from your org's colors, logo, and fonts, already set. Agents create listings, not brand reviews.

  • Org-wide template library
  • Brand applied automatically
  • Agents create, not customize
Explore the Marketing Studio
Just Sold social post for a Davis Islands walk-to-village home, $1,995,000, with an aerial listing photo.

Curate the org-wide form catalog once. Every agent draws from it.

Upload your brokerage's transaction forms once and map the fields. Every agent gets the same verified, current forms: no outdated PDF, no compliance risk from a mismatched version. Agents can still add personal forms alongside the org catalog.

  • Admin-curated org-wide form catalog
  • No agent uses an outdated version
  • Personal forms alongside org catalog
See how Deal Documents work

4 forms required at this stage

2 forms prefilled from deal data. Open any to review.

One platform. Pipeline, marketing, follow-up, coordination, and analytics.

The whole stack your agents need, in one system, at a price that fits your size.

Your scattered stack converges into Proplo.
one system

Four things that happen automatically.

Every agent's pipeline runs on the same system.

Leads get called, pipelines get scored, and follow-ups get drafted across the whole office.

Office performance at a glance.

Aggregate pipeline health, agent activity, and deal velocity. No spreadsheet pulls needed.

On-brand marketing for every agent.

Auto-filled flyers and open house materials, on your brokerage brand, for every listing.

One system. Your standards. Enforced automatically.

Brand, workflow, and follow-up rules set once at the brokerage level, applied to every agent, every time.

See brokerage plans

Your pipeline. Your clients. Your AI.

See what it's like when your business runs without you.

Book a Demo
The Proplo listings screen showing a grid of active property listings with photos, prices, and status.