Built for solo agents, teams, and brokerages.
Proplo starts at $249 a month for a solo agent: pipeline, AI copilot, documents, and marketing, all included. Team and brokerage plans are quoted on a call.
For solo agents.
Core
A complete platform: pipeline, AI copilot, documents, and marketing.
- AI pipeline health scoring and plain-English lead summaries
- Ask your pipeline anything: answers pulled from your real data
- Every call connects you live to the lead (human-bridged), recorded and transcribed automatically (300 min/mo)
- Document packets and an in-browser PDF editor
- Social posting and starter marketing templates
- Auto intro emails and stale-lead follow-ups
- Unified inbox (email + SMS + calls)
Pro
Your leads get called the moment they come in.
- Everything in Core
- The AI makes outbound qualifying calls and talks with leads live
- Call Intelligence unlimited
- AI copilot knowledge base: upload your own expertise, the AI uses it
- Full marketing template library
- Vendor, title, and inspector cascade automation
- Post-close and past-client nurture sequences
- GCI and funnel/revenue reporting
Premium
An AI line your clients can call directly, and full business memory.
- Everything in Pro
- The AI also answers inbound calls live, plus a dedicated AI line your clients can call directly, 3x voice capacity
- Advanced call analytics and quality scoring
- Full business memory across every historical lead
- Priority support SLA and a custom brand kit
- Multi-MLS support if you work across more than one MLS region
- White-glove voice script customization (coming soon)
What's included in each tier.
| Feature | Core | ProPopular | Premium |
|---|---|---|---|
| Pipeline | |||
| AI health scoring + plain-English summaries | |||
| Buyer + seller pipelines | |||
| Auto intro emails + stale-lead follow-ups | |||
| AI Voice | |||
| Call Intelligence (records + transcribes calls) | 300 min/mo | Unlimited | Unlimited |
| AI Voice Agent (outbound calling) | - | ||
| AI Voice Agent (inbound calling) | - | - | |
| Dedicated AI line clients can call directly | - | - | |
| Advanced call analytics + quality scoring | - | - | |
| Copilot | |||
| Ask your pipeline anything | |||
| Knowledge base (your own expertise, retrieved in conversation) | - | ||
| Full business memory across every historical lead | - | - | |
| Documents | |||
| Fill-once forms + in-browser PDF editor | |||
| Marketing | |||
| Social posting + starter templates | |||
| Full template library | - | ||
| Automation | |||
| Vendor, title, and inspector cascade | - | ||
| Post-close + past-client re-engagement | - | ||
| Support | |||
| GCI and funnel/revenue reporting | - | ||
| Priority support SLA + custom brand kit | - | - | |
| Contact us about Core | Contact us about Pro | Contact us about Premium | |
For real estate teams.
One admin view across your whole roster. Every agent gets their own AI, pooled calling, and a shared pipeline you can see at a glance.
Team Starter
Pipeline intelligence and AI copilot for every agent on your roster.
- Everything in Solo Core, per seat
- Broker admin roster and controls
- Whole-team pipeline view
- Template governance (lock brand standards)
- Team-level DNC enforcement
Team Professional
Pooled AI voice: leads covered whether agents are in the field or at the desk.
- Everything in Solo Pro, per seat
- 200 pooled AI Agent voice minutes per seat
- Team-level call analytics
- Round-robin lead routing
Team Premium
400 min/seat pooled, advanced analytics, full vendor coordination.
- Everything in Team Professional
- 400 pooled AI Agent voice minutes per seat
- Advanced team performance analytics
- Full vendor cascade for every agent
For brokerages and offices.
Your whole office on one platform. AI tools for every agent, brokerage-wide analytics, and your brand baked in.
For brokerages and offices.
For offices of 14+ agents, starting at $1,500/mo. AI tools for every agent, brokerage-wide analytics, a brand kit for the whole office, and dedicated implementation.
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For large brokerages and franchise groups.
For franchise groups and organizations with complex requirements. Custom contracts, dedicated implementation and white-glove onboarding. Pricing negotiated directly.
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Ready to see it?
Book a 30-minute demo and we will show you exactly what Proplo does for your specific situation.
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